Pflichtangaben zu unseren Social Media Auftritten

• As part of the HWS Group, we operate several social media sites together with the operator of the social media platforms. The operators of the platforms are as follows

  LinkedIn (if you are located within the European Union, the European Economic Area and Switzerland LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2 Ireland; if you are located outside the European Union, the European Economic Area and Switzerland LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA) the LinkedIn page https://www.linkedin.com/company/5636813/ and the Showcase page at https://www.linkedin.com/showcase/42683254/.
  Facebook (if you are located within the European Union, the European Economic Area and Switzerland Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland; if you are located outside the European Union, the European Economic Area and Switzerland ) the Facebook page at https://www.facebook.com/hwsgruppenea.
  Instagram (if you are located within the European Union, the European Economic Area and Switzerland Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland; if you are located outside the European Union, the European Economic Area and Switzerland Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) the Instagram page at https://www.instagram.com/hws_gruppe/.
  YouTube (if you are located within the European Union, the European Economic Area and Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; if you are located outside the European Union, the European Economic Area and Switzerland, YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA) for the YouTube channel at https://www.youtube.com/channel/UCSUhN0AlIh5CTn-OXiyibPw.
  In the following, we inform you about the processing of your personal data by HWS Informationssysteme GmbH in connection with your visit to our social media sites.

We have concluded a joint controllership agreement with LinkedIn and Facebook or Instagram in the context of the creation of our site in accordance with Art. Art. 26 GDPR concluded. Further information on the data processing agreement between companies that operate a page on LinkedIn and LinkedIn as the platform operator can be found at https://de.linkedin.com/legal/l/dpa and on the Page Insights Joint Controller Addendum at https://legal.linkedin.com/pages-joint-controller-addendum. For Facebook, you can find this at https://www.facebook.com/legal/controller_addendum, as well as for Instagram, which is part of the Facebook group.

The following information relates to our presence on LinkedIn, Facebook, Instagram and YouTube.

THE PROCESSING OF YOUR PERSONAL DATA

A) THROUGH US
When you visit our social media pages, we as the operator of the site process your actions and interactions with our content. This includes, for example, the content of your messages or comments that you send to us or leave on our site, as well as the information when you like or share our posts. This may include your publicly visible profile data (e.g. your name and profile picture). Which personal data is publicly visible within the platform depends in turn on your profile settings, which you can adjust in your settings.

We use our pages to provide information about our services, our DoubleClue product, current job vacancies and company information as well as information on current related topics. We also use the platform to communicate with our followers and interested parties.

The operators also provide us with anonymous usage statistics (so-called page insights) based on actions and interactions with our page (e.g. the number of likes, shared posts, comments, etc., number of followers, reach of a post and anonymized demographic statistics on visitors and followers). Based on these usage statistics, we are able to evaluate and understand the interactions with our site and recognize usage preferences in order to address our target group as specifically as possible. We have neither influence nor access to the creation and processing of these usage statistics by the platforms or to the underlying data. This analysis is carried out by the platform operator on its own responsibility and without us being able to view the personal data of individual followers or users.

We also use anonymous usage statistics from LinkedIn, Facebook and Instagram to place targeted interest-based advertisements on the respective platform or to highlight our posts for individual target groups with certain characteristics (such as company size, industry, position, interests, etc.). We have no influence on the actual display of interest-based advertisements or the highlighting of posts in your feed, as this is based on an analysis of the previous, individual profile and the usage behavior of the respective individual user by the platform operator. We cannot view the personal data of individual users; we therefore cannot merge the data used by the platforms with any personal data processed by us, nor do we obtain knowledge of the identity of the users to whom our interest-based advertisements are displayed.

The data processing listed above is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

B) THROUGH LINKEDIN

LinkedIn, as the operator of the social media platform, is initially responsible for the processing of personal data. Information on how and which personal data LinkedIn processes can be found in the platform’s privacy policy at https://www.linkedin.com/legal/privacy-policy.

LinkedIn also provides us with anonymous usage statistics (so-called page insights) based on actions and interactions with our site. We have neither influence nor access to the creation and processing of these usage statistics by LinkedIn or to the underlying data. This analysis is carried out under the responsibility of the platform operator and without us being able to view the personal data of individual followers or users.

In addition to the usage statistics provided to us for our site, LinkedIn itself may generate personalized usage statistics, e.g. for its own market research, advertising or other commercial or business purposes. We have no influence or access to this processing of personal data. Processing of this data outside the European Union cannot be ruled out. Further information on the processing of your personal data by the operator in the context of the creation and processing of usage statistics can be found in the information on usage statistics at https://www.linkedin.com/legal/privacy-policy.

We also use the lead generation tool provided by LinkedIn. Lead generation is a term used in marketing. A lead is a qualified prospective customer who is interested in a company or product and who, on their own initiative, provides the advertiser with their address and similar contact details (lead = data record) for further dialog and is therefore highly likely to become a customer. Generating high-quality leads is a fundamental task in acquiring new customers. Address data of potential interested parties can be generated online and offline for specific target groups and our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes.

The service is called “LinkedIn Lead Generation”. LinkedIn uses forms to generate leads and functions and content of the LinkedIn service, offered by LinkedIn AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. If the users are members of the LinkedIn platform, LinkedIn can assign the access to the above-mentioned content and functions to the users’ profiles there. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law. In this context, we also use lead generation tools from LinkedIn.

Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. LinkedIn’s privacy policy can be found at https://www.linkedin.com/legal/privacy-policy and https://business.linkedin.com/de-de/marketing-solutions/native-advertising/lead-gen-ads.

The use of these tools serves marketing purposes. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.

You can also find information on the processing of your personal data by the platform operator in the context of interest-based advertising as well as the setting options for your profile and your advertising preferences here https://www.linkedin.com/psettings/

C) THROUGH FACEBOOK

As the operator of the social media platform, Facebook is initially responsible for the processing of personal data. Information on how and which personal data Facebook processes can be found in the platform’s privacy policy at http://de-de.facebook.com/about/privacy.

Facebook also provides us with anonymous usage statistics (so-called Page Insights) based on actions and interactions with our page. We have neither influence nor access to the creation and processing of these usage statistics by Facebook or to the underlying data. This analysis is carried out by the platform operator on its own responsibility and without us being able to view the personal data of individual followers or users.

In addition to the usage statistics provided to us for our site, Facebook itself may create personalized usage statistics, e.g. for its own market research, advertising or other commercial or business purposes. We have no influence or access to this processing of personal data. Processing of this data outside the European Union cannot be ruled out. Further information on the processing of your personal data by the operator in the context of the creation and processing of usage statistics can be found in the information on usage statistics at http://de-de.facebook.com/help/pages/insights and at https://de-de.facebook.com/legal/terms/information_about_page_insights_data.

Information on the processing of your personal data by the operator of the platform in the context of interest-based advertising and the setting options for your profile and your advertising preferences can also be found here https://www.facebook.com/adpreferences/ad_settings.

D) THROUGH INSTAGRAM

Instagram, as the operator of the social media platform, is initially responsible for the processing of personal data. Information on how and what personal data Instagram processes can be found in the platform’s privacy policy at https://help.instagram.com/519522125107875.

Instagram also provides us with anonymous usage statistics (so-called page insights) based on actions and interactions with our site. We have neither influence nor access to the creation and processing of these usage statistics by Instagram or to the underlying data. This analysis is carried out under the responsibility of the platform operator and without us being able to view the personal data of individual followers or users.

In addition to the usage statistics provided to us for our site, Instagram itself may create personalized usage statistics, e.g. for its own market research, advertising or other commercial or business purposes. We have no influence or access to this processing of personal data. Processing of this data outside the European Union cannot be ruled out. Further information on the processing of your personal data by the operator in the context of the creation and processing of usage statistics can be found in the information on usage statistics at https://help.instagram.com/519522125107875 and at https://help.instagram.com/788388387972460?helpref=faq_content ,

Information on the processing of your personal data by the operator of the platform in the context of interest-based advertising and the setting options for your profile and your advertising preferences can also be found here https://help.instagram.com/1415228085373580.

E) THROUGH YOUTUBE

HWS Informationssysteme has a YouTube channel that serves to provide information about the group of companies and our products and services. We have refrained from integrating it into our homepage and therefore do not collect or process any personal data via YouTube. As the operator of the social media platform, YouTube is initially responsible for the processing of personal data. Information on how and what personal data Instagram processes can be found in the platform’s privacy policy at https://policies.google.com/technologies/product-privacy?hl=de and https://www.google.de/intl/de/policies/privacy

We cannot rule out the transfer of personal data by Google, in particular to third countries, but we have no influence on this.

YOUR RIGHTS

You have the following rights:

Right to confirmation
Right to information
Right to rectification
Right to erasure (right to be forgotten)
Right to restriction of processing
Right to data portability
Right to object
Right to withdraw consent under data protection law
Right to lodge a complaint (e.g. with the Bavarian State Office for Data Protection Supervision (BayLDA))

For a detailed list of your rights under the GDPR, please also refer to our privacy policy on our homepage hws-gruppe.de, at http://testwebsite.hws-gruppe.de/datenschutzhinweise/.

With regard to data processing by HWS Informationsysteme GmbH, you can assert your aforementioned rights against HWS Informationssysteme GmbH at any time free of charge. With regard to data processing by the operator of the respective social media platform, you can assert your aforementioned rights against the respective operator at any time free of charge.

YOUR CONTACT PERSON

Please note that despite the joint responsibility pursuant to Art. 26 GDPR with the operators of social networks, in this case LinkedIn, we have no full influence on data processing. In the event of the assertion of data subject rights, we could only forward these requests to the operator of the social network.

The contact person for exercising your rights on the LinkedIn platform is therefore primarily the operator of the LinkedIn platform, as they alone have direct access to the necessary information or the functionality of the respective platform and can take appropriate measures immediately. The contact persons for exercising your rights vis-à-vis the platform operator and further information can be found in the information on data protection at https://www.linkedin.com/legal/privacy-policy.

The contact person for exercising your rights on the Facebook platform is therefore primarily the operator of the Facebook platform, as they alone have direct access to the necessary information or the functionality of the respective platform and can take appropriate measures immediately. The contact persons for exercising your rights vis-à-vis the platform operator and further information can be found in the information on data protection at https://www.facebook.com/privacy/explanation.

The contact person for exercising your rights on the Instagram platform is therefore primarily the operator of the Instagram platform, as it alone has direct access to the necessary information or the functionality of the respective platform and can take appropriate measures immediately. The contact persons for exercising your rights vis-à-vis the platform operator and further information can be found in the information on data protection at https://help.instagram.com/519522125107875.

The contact persons for exercising your rights against HWS Informationssysteme GmbH and further information can be found at http://testwebsite.hws-gruppe.de/datenschutzhinweise/.

Data Protection Officer of HWS Informationssysteme GmbH

Our data protection officer is available to you as a contact person for data protection-related concerns regarding HWS Verwaltungs und Beteiligungs GmbH:

Dipl.-Kfm. Christian Leopold
Certified Data Protection Officer TÜV-SÜD
Oberrimbach 42
96152 Burghaslach
E-Mail: christian.leopold@sallco.de
Phone: +49 (0)174 – 3105460

CHANGES TO THIS PRIVACY POLICY

We reserve the right to adapt the data protection information so that it always complies with current legal requirements. The new privacy policy will then apply to your next visit.